The smartphone maker Realme is taking up India and different rising markets

November 11, 2019 By Lisa

The smartphone maker Realme is taking up India and different rising markets

Like Xiaomi expands its smartphone lead on Samsung in India, a brand new competitor poses increasingly more a problem.

Realme, a yr and a half yr outdated smartphone provider from Oppo, held 14.three% of the world 's second largest smartphone market in the course of the quarter resulted in September, the agency stated on Monday. IDC research.

Whereas Xiaomi, with 27.1% of the native smartphone market, nonetheless dominates the market, the amount of handsets that Realme delivered in India elevated by 401.three% in comparison with the identical interval final yr, in keeping with IDC.

Market share of smartphone distributors in India

What’s fascinating about Realme's enlargement in India is the proximity with which he reproduces Xiaomi's playbook within the nation. Like Xiaomi, Realme bought telephones for one yr solely by way of an internet channel to scale back overhead prices. Final quarter, the corporate began promoting telephones in India by way of offline shops, which nonetheless account for greater than two-thirds of whole smartphone gross sales.

By way of on-line delivery solely, the corporate's market share climbed to 26.5 % within the third quarter of 2019, up from 16.5 % within the second quarter of this yr, the analysis agency stated.

So far, Realme has launched greater than a dozen fashions of smartphones at aggressive costs, the value ranging between 80 and 240 US – the best place within the native market. Actually, in keeping with IDC, Realme's C2, 3i and three fashions, priced between $ 80 and $ 110, had been the corporate's top-selling telephones within the third quarter of this yr.

Like Xiaomi's handsets, Realme smartphones are above all they’ve to supply by providing a number of the most refined hardware modules for his or her value vary. The $ 80 Realme C2 encompasses a 6-inch HD + show, three + 2 megapixel rear-facing cameras, 4000 mAh, 2GB RAM and 16GB expandable storage. It helps 4G networks and has a operate of facial unlocking.

Different markets

Realme is now current in 18 nations, together with China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In Might of this yr, the corporate entered the European area.

In a report lately shared by Counterpoint with its prospects, the analysis agency stated that, in keeping with the variety of smartphones delivered by Realme, the rank of the corporate went from 47th in Q3 2018 to September seventh of this yr. By delivery greater than 10 million smartphones, the Chinese language firm's gross sales have elevated 808% over this era, the analysis agency stated.

India and Indonesia account for over 80% of the smartphones that Realme has delivered thus far, in keeping with Counterpoint.

"We count on realme to develop into a severe competitor out there subsequent yr as development continues in rising markets and on-line channels. The useful resource optimization proposal can be highly effective in occasions of stagnant financial development globally, "counterpoint analysts wrote.

Realme's aggressive development didn’t go unnoticed with Xiaomi. The 2 corporations have already exchanged phrases and made accusations.

Hey @FrancisRealme, as a advertising accomplice, I'm certain you'll respect the time and creativity behind the drawings. Might you please ask your crew to chorus from taking such inspiration as a supply of inspiration.


I hope to see you subsequent time you go to Bangalore –

– Anuj Sharma (@s_anuj) October 1, 2019

And also you thought the smartphone wars had been over.


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