State-of-the-art Kentucky bourbon expertise

April 30, 2019 By Lisa

State-of-the-art Kentucky bourbon expertise

Bourbon is among the hottest spirits on this planet. Some Kentucky distilleries add information evaluation, automation, IoT sensor and RFID tag options to streamline manufacturing.

Within the afternoon, daylight filters via the dusty home windows of a 125-year-old bourbon warehouse whereas Wild Turkey grasp distiller, Eddie Russell, explains the manufacturing strategy of probably the most well-known Kentucky export.

Whereas Russell speaks of the nuances of his artwork, the intoxicating scent of growing old bourbon fills the air of the warehouse, which sits serenely on Wild Turkey Hill overlooking the Kentucky River and is residence to greater than 14,000 barrels of bourbon.

"You are feeling the angel's share, you’re feeling somewhat oak, whiskey popping out of this oak, water," he stated. That is referred to as the Angel's share, not as a result of it's heavenly, however as a result of it evaporates into the environment earlier than even touching the lips human.

Wild Turkey is situated within the small city of Lawrenceburg, Kentucky, residence to solely 11,000 individuals.

Picture: Derek Poore / TechRepublic

Bourbon manufacturing, even on the Wild Turkey scale with round 100,000 barrels of bourbon a 12 months, is a time-consuming activity that’s steeped in custom. Some components of the method have remained unchanged for many years, as for Wild Turkey, the close by river water that’s naturally filtered via limestone rocks to create a sweeter and sweeter style. Nevertheless, superior applied sciences have appeared within the bourbon trade in Kentucky.

"For the distillery, all the pieces could be very trendy, very computerized, however we at all times use the identical previous recipe, the identical previous leaven, this half has not modified because the starting, you simply put it right here. [the warehouse]and let nature act. You want the recent climate to push the whiskey into the wooden, the chilly climate to get it out of the woods. So you’re taking 100% of your colour and loads of your taste within the barrel, "stated Russell.

Distilleries do all the pieces from including IoT sensors to information assortment tools, including RFID tags to bourbon barrels, creating growing old experimental warehouses to enhance their information. to make secular.

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None of that is finished to create bourbon sooner – it's about making the method smarter and extra environment friendly. The manufacturing of bourbons takes greater than 20 years and that won’t change. The consensus amongst bourbon consultants and main distillers is that there isn’t a shortcut to creating good bourbon. And in Kentucky, this represents a serious market, state distilleries producing about 95% of the world's bourbon in an trade representing $ eight.6 billion a 12 months for the state.

The birthplace of bourbon

Kentucky is the birthplace of bourbon. In 1783, Evan Williams opened the primary business distillery in Kentucky on the banks of the Ohio River in Louisville. The manufacture of bourbon has advanced over the centuries and even continued throughout prohibition in the US in 1920, though solely 4 distilleries made it on the finish of the prohibition in 1933.

"Expertise has made issues quite a bit simpler."

Eddie Russell, Grasp Distiller, Wild Turkey

Bourbon whiskey is a standard custom, declared by the Congress in 1964. The bourbon should be made with a minimal of 51% corn, aged in new calcined oak barrels, distilled with a most resistance of 160 proofs, saved in steps greater than 125 occasions and bottled at 80 or extra occasions. Opposite to standard perception, bourbon could be made in any state of the US, not simply in Kentucky. Aficionados from all around the world benefit from the nuanced flavors of vanilla, oak, tobacco and caramel in bourbon.

The Kentucky Bourbon Whiskey has the fame of being one of the best on this planet. The mint julep – a candy mix of bourbon, confused mint and easy syrup on crushed ice – is as a lot part of the Kentucky Derby because the well-known breed's race horses.

At the moment there are 68 distilleries in 32 counties in Kentucky. Tennessee is the second largest producer of whiskey in the US, producing bourbon, in addition to whiskey, rum, gin, vodka and moonshine. It's essential to notice that bourbon is a sort of whiskey, however not all whiskeys are bourbon.

Nationally, there are greater than 1,400 bourbon distilleries, however most of them are small – quantity producers. In Kentucky, six massive distilleries make many of the world's bourbon produced: Brown-Forman, Wild Turkey, Diageo, Jim Beam, Heaven Hill and 4 Roses.

The rising recognition of bourbon

Bourbon is at present experiencing a increase in recognition, which implies that extra barrels of bourbon should be manufactured. Since these spirits take years, typically a long time, to age, Kentucky distilleries are in a race to supply as a lot bourbon because the world can drink.

In line with the Kentucky Distillers' Affiliation, state distilleries have crammed 1.7 million barrels of bourbon in 2018, a report since 1972. With a complete inventory of seven.5 million barrels of aged bourbon , the variety of barrels is sort of twice as excessive. bourbon in Kentucky that there aren’t any individuals, because the state's inhabitants is about four.four million.

Between 2012 and 2017, bourbon whiskey gross sales elevated by greater than 50% to $ three.three billion.

The bourbon increase is manifested within the development of the variety of distilleries in Kentucky. By 2018, there have been 68 distilleries within the state, up from 19 simply ten years in the past. Bourbon manufacturing has elevated by greater than 115% within the final 5 years. Premium manufacturers of small batches and distinctive casks contributed to the rebirth of bourbon, and the millennial technology is amongst those who generated the demand.

Kentucky is a state that takes its bourbon significantly. And whereas this amber liquid is steeped in custom, some distilleries use some new excessive tech tricks to facilitate manufacturing and distribution.

No matter whether or not it’s a former distillery or a model new one, expertise is enjoying an more and more essential position within the manufacture of bourbon, particularly if a brand new technology takes over in an current distillery or if a brand new guardian firm purchased it. For instance, Buffalo Hint belongs to Sazerac and Wild Turkey to Gruppo Campari. Bardstown Bourbon Firm is new and independently owned by a bunch of buyers.

The millennial technology leads the bourbon increase

One of many foremost causes for the will to make extra bourbon is the brand new love that millennia have for the style of brown spirits. Eddie Russell stated it is because favourite drinks are usually ignored from one technology to the subsequent, with individuals between the ages of 20 and 30 not eager to drink like their mother and father.

Watch Teena Maddox go to the Buffalo Hint Distillery, Wild Turkey and Bardstown Bourbon Firm.

All brown alcohols are on the rise, however bourbon is the head. "It's Bourbon that sparked the revolution." It was mixologists or bartenders who have been coming again to the making of Outdated Fashioneds, Manhattan, Traditional Drinks, in order that they introduced it again to a spot the place it was. Recent for the youthful technology to drink it, the place he used it … simply be vodka drinks, "he stated.

Bottles of iconic names in bourbon making, akin to Buffalo Hint's 23-year-old Pappy Van Winkle, promote for greater than $ 200 a shot and $ 2,000 a bottle. In different phrases, if a bottle could be discovered to purchase.

"Pappy is a wonderful story for us – it's a bourbon that everybody appears to be speaking about and is producing very excessive demand, and naturally, and I at all times ask the query:" How many individuals did they drink Pappy? 23 years in the past? & # 39; And hardly anybody raises their hand. And that's how I clarify why we’re small. I imply, no one knew that the demand 23 years in the past could be like in the present day, and we’re gaining increasingly every year. at its peak proper now for this model, and very talked-about, "stated Harlen Wheatley, grasp distiller at Buffalo Hint.

However Wheatley factors out that there isn’t a technique to take a brief lower to make bourbon.

"There isn’t any technique to deceive Mom Nature or father's time.We’ve confirmed it time and again.You cannot artificially get these true and balanced three-dimensional flavors you get with a very good bourbon, "he stated.

Present me the cash

In fact, the connection between the world and bourbon means extra money for the Kentucky economic system. The mix of financial development associated to employment, taxes and bourbon-related tourism is what native politicians name bourbonism.

Bourbon generates 20,100 jobs in Kentucky with a mean wage of $ 95,000, for an annual payroll of $ 1 billion. The state accounts for greater than one-third of all jobs associated to distillation in the US.

Taxes are additionally a part of the advantages. Bourbon, each its manufacturing and its consumption, pays greater than 235 million yearly within the coffers of native and nationwide taxes.

As well as, capital tasks of $ 2.three billion are accomplished or deliberate from 2019 to 2022, together with new warehouses for growing old and new distilleries in Kentucky. That can create 1,800 further jobs with a payroll of $ 70 million, in response to the Kentucky Distillers' Affiliation.

Wild Turkey, for instance, is investing $ 2.2 million in a brand new warehouse with a capability of 46,000 barrels.

Kris Comstock, Senior Advertising Director at Buffalo Hint, stated, "We’re investing some huge cash to double our skill to earn extra, and we are going to make investments $ 1.2 billion over the subsequent decade to increase our capability. , a brand new boiler, new nonetheless, new warehouses, new bottling facility, all within the hope that individuals will proceed to crave bourbon for years to come back. "

Working with new applied sciences at Wild Turkey

The Wild Turkey distillery and customer heart is a picturesque space of ​​pastures, inexperienced hills, tobacco barns and horse farms. Wild Turkey was created in 1850 by Austin Nichols and Co. and in the present day, legendary grasp distiller Jimmy Russell works together with his son Eddie Russell as the one father / son staff of grasp distillers within the firm. bourbon trade. Elder Russell is 85 years previous and has spent 65 years making bourbon at Wild Turkey. His son joined Wild Turkey in 1981 and have become Grasp Distiller in 2015. Each Russells are on the Bourbon Corridor of Fame.

In 2009, Gruppo Campari purchased the distillery, however even when it belongs to an organization, it stays a household affair. All the Wild Turkey chain is distilled on website in Lawrenceburg, simply eight kilometers from Jimmy Russell's birthplace. He’s midway via his retirement, however he nonetheless spends many afternoons sitting on the customer's heart, feasting company together with his tales about bourbon and Kentucky.

Grasp distiller Eddie Russell tastes bourbon at Wild Turkey.

Picture: Derek Poore / TechRepublic

For the reason that buy by Campari in 2009, Eddie Russell has begun so as to add extra expertise to the method of constructing bourbon. He modernized the distillery, constructed a brand new bottling and packaging facility, added a number of warehouses and constructed a brand new customer heart.

The distillery now makes use of an open management room in 2010 to observe all features of the bourbon manufacturing course of through sensors on the tools the place the mash is ready and the place the fermentation takes place. Earlier than the opening of the management room, there have been 5 jobs, as a result of all the pieces from the grinding of the grains to the manufacture of musts via the fermentation of yeast, needed to be finished manually; There are actually two individuals monitoring this within the computerized management room. Information factors are measured from day by day samples to make sure that all sugars are transformed to alcohol on the proper time. Drums are additionally tracked with RFID tags.

"Expertise has made issues quite a bit simpler, in Kentucky we now have 7.5 million barrels of aged bourbon, so to cope with all these barrels, you don’t want what you’d name barrels misplaced. authorities desires to ensure they know the place all the pieces is as a result of they levy a $ 13.50 tax on the proof.So, with RFID, it's a expertise that basically helped us as a result of if you undergo the numbers on a barrel, it will get fairly complicated. "We did 20,000 in two hours. Thus, the dates are blended. So with RFID, you recognize the place all the pieces is, "stated Russell.

When the brand new management room and the up to date distillery have been accomplished in 2010, the typical service lifetime of the staff was 27 years and plenty of of them weren’t laptop literate, did they? he declares.

"A few of the older workers reacted in an anxious approach as a result of they didn’t perceive computer systems, it scared them a bit, a few of them needed to take courses simply to be taught fundamental abilities, as a result of that they had to make use of a pc … to begin the method and stuff, "Russell stated. "That modified the extent of our workers right here as a result of our mechanics have been what I referred to as" the shade tree mechanics. "They’d keys of their pocket, and if one thing went down They broke it down to know what it was, and now you’ve gotten electrical technicians strolling and plugging in a pc to know what's occurring. "

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As well as, Russell stated, "We’ve computerized our nonetheless, which is essential to maintain appropriate proof and the remaining, however by transferring and constructing the distillery we constructed, we needed to be very trendy. It's only a small distinction between me and everybody right here, I wish to be somewhat extra coherent, somewhat extra in charge of the scenario than earlier than. "

New merchandise are one other a part of the adjustments underway. In 1976, Jimmy Russell created the primary flavored bourbon liquor for Wild Turkey with a honey flavored product that’s now referred to as American Honey. Spirits can’t be legally referred to as bourbon as soon as added the fundamental substances offered by legislation, together with aromas.

Wild Turkey's inventive director, Matthew McConaughey, labored with Eddie Russell to develop Longbranch.

Picture: Campari Group

Eddie Russell stated that he was not an enormous fan of including flavors to bourbon, anyway. Nevertheless, one in all its new merchandise, Wild Turkey Grasp's Preserve Turkey Revival Bourbon, has aged for 17 years in carbonized oak barrels earlier than ending in 20-year-old Oloroso sherry casks to offer bourbon pie flavors. with cherries, raisins, citrus, nuts, and a touch of oak with a candy and creamy really feel within the mouth. However many bourbon lovers stick with the traditional Wild Turkey Bourbon or the award-winning Wild Turkey Uncommon Breed that was not lower with water for a 116.eight% bourbon within the distillation present.

Final 12 months, Wild Turkey collaborated with Matthew McConaughey as inventive director to create a brand new bourbon named Longbranch, impressed by McConaughey roots in Kentucky and Texas. Eddie Russell and Shaylyn Gammon, a regional scientist related to Campari's analysis and growth, labored carefully with the Oscar-winning actor to create Longbranch. They collaborated to search out the suitable bourbon taste profile for Longbranch and the ensuing candy bunch of caramel, vanilla and toffee, topped with a layer of nutmeg and oak.

Gammon stated McConaughey took his job significantly and labored with them to search out the right bourbon nuances. Generally she would rise up to search out emails that he had despatched out at three am with concepts and questions. McConaughey needed to create a taste that "was a curler coaster in her mouth," she stated.

Discovering such flavors and dealing with people to create the right bourbon is one in all Gammon's best property.

"It's nonetheless an old-school artwork.What's cool in my work is that science meets artwork." So, mixing and creating flavors is actually an artwork, in order that distillation and the half you get the completed product is the chemistry half, "stated Gammon.

Buffalo Distillery Hint and Information Evaluation at Warehouse X

18 miles north of Frankfort is the Buffalo Hint Distillery, established in 1787 by Hancock Lee. A brand new distillery was inbuilt 1872 and over the a long time, new warehouses have been constructed and new applied sciences have been added, akin to steam heating in 1886. The distillery modified palms a number of instances and was purchased by its present proprietor, the Sazerac household. Firm, in 1992.

Many alternative applied sciences are used at Buffalo Hint, the place they perform bourbon manufacturing experiments, significantly at Warehouse X. The distillery has collected tens of thousands and thousands of knowledge factors on experiments on temperature, movement and temperature. air, temperature, humidity, daylight and floor temperature. on the barrels, and the stress contained in the barrels to see their impression on the ultimate product.

Warehouse X is an experimental venture on the Buffalo Hint Distillery.

Picture: Derek Poore / TechRepublic

Grasp Wheatley stated: "After I began in '95, we have been nonetheless a bit prior to now, we didn’t have a single laptop in the entire distillery, so I used to be capable of take part to the growth of expertise, we now have began to combine computer systems and upgrades of our programs basically, and what has allowed us to do over time is after all to have the ability to deal with the method a bit tighter. "

"For us, it was about capturing the historical past and the historic approach we at all times made the bourbon, however we needed to have the ability to handle it in an in depth approach and be extra coherent. So we have been capable of combine as many applied sciences as attainable with out modifying the system. There was an enormous distinction between beginning a system from scratch and creating the software program and controls wanted to do it, and having a pre-existing system that we actually thought of, that we needed to protect. all of our checks round this current system, so it was somewhat completely different, "he stated.

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When Wheatley joined Buffalo Hint for the primary time, some individuals complained about organising a brand new expertise.

"Once we began, feedback have been formulated, akin to" You cannot flip bourbon to previous with new expertise. "If the incorrect particular person tries to implement these adjustments with out making an allowance for and recognize the historical past of the processes, it’s possible you’ll be incorrect, "he stated." However the factor that was actually essential to us was to design our technological adjustments in relation to the present system. It's a distinction in mind-set as a result of some individuals say, "Properly, I can cool that sooner and do it sooner." However the first query is that this: it is going to change Does the flavour of your whiskey? And is it completely different out of your authentic course of? And if the reply is sure, it won’t occur. "

Wheatley stated, "We actually took care to guard this preliminary course of. We have been reluctant to change it, however we needed to make the work extra coherent, simpler and extra reproducible. actually, in relation to that. However we have been actually protecting of the method and we simply didn’t change it. We’ve been doing the identical factor since Prohibition, so far as the method is worried. "

"There isn’t any technique to deceive Mom Nature or father's time.We’ve confirmed it time and again.You cannot artificially get these true and balanced three-dimensional flavors you get with a very good bourbon. "

Harlen Wheatley, Grasp Distiller, Buffalo Hint

A Buffalo Hint worker refused to simply accept sure modifications to Wheatley. Wheatley has put in a walkway in order that workers can’t use the steps to get to the lifeless home. "He refused, he had been right here for about 40 years and he refused to make use of the rostrum, he was going to proceed down the steps and up the steps to the lifeless constructing." an ideal instance of somebody who’s simply not going to alter, however the workers we now have now integrated into the expertise are primarily motivated by the truth that their work has been made simpler and that they’ve seen it as quickly as attainable. departure. "

The X Warehouse opened in 2013 and Wheatley is at present evaluating the aforementioned variables to see how they might change every batch of bourbon. There are sensors on every of the 150 barrels of the X warehouse and the info is analyzed to indicate the barrels growing old.

"After 20 years, we wish to have the ability to clarify why a barrel has the identical style as growing old right here at Buffalo Hint," he stated.

Additionally they plant their very own corn to allow them to experiment and see what impression it has on the ultimate product. That is additionally linked to a heightened curiosity within the authenticity of bourbon, as customers wish to know the historical past of the substances within the bottle, Wheatley stated.

Buffalo Hint has thousands and thousands of barrels of bourbon saved and is opening warehouses. A brand new warehouse is open each 4 months throughout its present growth part, which incorporates $ 1.2 billion funding in new services. Though Buffalo Hint doesn’t disclose particular numbers, Wheatley stated that every new warehouse contained 58,000 barrels. Which means three new warehouses in a single 12 months will add 174,000 barrels to the availability.

Advertising can be technology-related, with a brand new on-line digital tour to offer followers an opportunity to see behind the scenes even when they don’t have time to go to Buffalo Hint in particular person. In 2015, the corporate launched a Craft Your Excellent Bourbon advertising and marketing marketing campaign for individuals choosing their favourite taste profiles for bourbon. It turned out that many individuals have been making a bourbon recipe constituted of durum wheat that might have aged for about eight years on the highest ground of the warehouse. As many individuals needed, Buffalo Hint determined to create it. In 2018, they launched Weller C.Y.P.B. (Craft Your Excellent Bourbon).

Bardstown Bourbon Firm

The Bourbon Firm of Bardstown makes use of state-of-the-art expertise in its services in Bardstown, a metropolis of 13,000 simply within the coronary heart of the Bourbon nation. The venture thus far has totaled roughly $ 40 million.

The concept behind the distillery was to create a Napa Valley type vacation spot for bourbon lovers. That is the concept of ​​David Mandell, Steve Nally and two different founders. Nally is an esteemed grasp distiller of the Corridor of Fame Bourbon and a former grasp distiller of Maker's Mark.

The distillery opened in 2016 and, in mid-2018, the staff opened the kitchen and bar stylish and minimalist Bottle & Bond. The restaurant is run by Felix Mosso, the previous chef of the 5-star Greenbrier Resort in West Virginia. It's an exceptionally upscale restaurant for a metropolis finest recognized for its southern-style consolation meals. But it attracts an enormous crowd night time after night time, displaying that residents and guests have been able to do one thing new, particularly bourbon.

An inventory of a few of the bourbons of the Bardstown Bourbon Firm.

Picture: Derek Poore / TechRepublic

A future multi-million greenback growth on the 100-acre property will embrace a customer heart, a warehouse bar and a lodge to supply much more guests.

The distillery makes bourbon for different manufacturers that aren’t distillery producers, which implies that these are manufacturers that shouldn’t have distillery behind them. They at present manufacture bourbon for 22 completely different prospects, together with Excessive West and Jefferson & # 39; s.

"We’ve expanded twice since we began in 2016. We’ve truly quadrupled the scale of the distillery in simply over two years," stated Mandell, President and Chief Government Officer.

The distillery will not be totally automated, and Mandell stated he did it on function to incorporate human contact in the course of the course of. "We did it as a result of we wish the person, our distillery operator and our staff to work facet by facet with our prospects, so as a result of we produce tailored, as a result of they're collectively, we would have liked a system that allowed everybody to work collectively, "he stated.

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"We’ve a really advanced automated system in that we now have an in-house system that tracks our information, our logs, screens a whole bunch of factors throughout the system with sensors, and maintains wonderful high quality management. we now have grown, we now have upgraded our expertise and we proceed to take action, "stated Mandell.

The principle focus will not be a lot effectivity as high quality management and information evaluation, which is shared with prospects. "They get a whole set of real-time information on what's occurring with their product, and so they can see it," he stated.

A few of the shared information factors embrace what is going on in fermentors and the general stability of the system. "All of those information factors in the end have an effect on the tip product.Would we do precisely what we determined to fabricate collectively? How can we maintain ourselves accountable? We’ve a devoted staff of lab technicians who exams all fermenters in the course of the day, they seize the info, monitor and monitor your entire manufacturing course of, then take the info set, go it on to the client, and test it collectively, saying, "That's how you recognize what you're getting "Pay for and what we create collectively, so it's your accountability, your customer support, that's all," Mandell stated.

Grasp distiller Nally stated the bourbon manufacturing course of was the identical, however that he may now management each step of the method. "In actuality, we don’t change the method itself, we solely criticize and inform prospects what precisely is going on, it's the aromas that matter, and if I modify, say the temperature of the condenser, I can change the style If I modify the cooking time, I can change the flavour of the product.We due to this fact attempt, with each buyer we now have, to attempt to duplicate or duplicate what they have already got the factors of the system to make their product.

Bardstown Bourbon Firm provides bourbon fragrances to its prospects, such because the finishes in brandy, as this sort of innovation is a rising pattern. The distillery additionally produces rye, nevertheless it retains away vodka, gin and different spirits.

"Je pense que ce que nous attendons tous, c'est que les marchés internationaux s'ouvrent en Inde, en Chine et en Amérique du Sud."

                    David Mandell, président et chef de la course, Bardstown Bourbon Firm

"Nous sommes en prepare de terminer, là où techniquement ce n'est plus un bourbon. Par exemple, si nous prenons du bourbon ou un produit vieilli, nous le plaçons dans un autre fût, que ce soit un fût de vin ou un fût de spiritueux différent. Ce pourrait être du rhum, du cognac, and so on. Vous en trouverez beaucoup sur le marché ", a déclaré Mandell.

John Hargrove, directeur exécutif des activités de distillation de la Bardstown Bourbon Firm, a déclaré qu'il travaillait auparavant pour la distillerie Barton 1792 et qu'il a observé les distilleries de bourbon ajouter de l'innovation pour donner plus de contrôle sur le processus.

"Beaucoup de choses que nous avons sont automatisées, mais pas au level où nous n'avons pas besoin de personnes sur place. Nous avons une set up de la classe ouvrière, mais nous pouvons capturer beaucoup de données. C'est un gros problème cela a changé pour que nous puissions capturer les températures, les enregistrer dans l’histoire, et je peux entrer tous les jours et obtenir les informations des deux dernières années que nous avons traitées dans cette distillerie ", a déclaré Hargrove.

«C’est la clé pour le kind de modèle business que nous avons avec nos purchasers. Nous avons construit un bundle de manufacturing vraiment clear et toutes les métriques de traitement exécutées de manière générale. C’est donc ce que cela signifie? Ainsi, la température de mon condensateur, la température de fermentation Tout, une petite partie du processus pouvant avoir un impression sur la qualité du distillat, nous capturons ces données, nous pouvons les exploiter, et nous pouvons prendre des décisions qui affecteront directement la qualité du distillat que nous sommes Ainsi, dans le secteur de la distillation, le contrôle des processus est essentiel pour nous assurer que nous produisons un produit de qualité pour nos purchasers, et plus nous pouvons collecter de données, plus nous pouvons collecter de données pertinentes, mieux nous pouvons prendre de meilleures décisions. remark faire fonctionner le matériel ", a expliqué Hargrove.

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La technologie rend le travail à la fois plus facile et plus précis, automobile les purchasers veulent connaître les données entourant le processus de fermentation. "Le contrôle du processus est essentiel pour la qualité du distillat que nous produisons", a-t-il déclaré.

Une mise à jour plus tard cette année inclura un progiciel qui permet aux purchasers d’utiliser une software pour se connecter et de voir à tout second remark se déroule leur manufacturing, par pure transparence, a déclaré Hargrove.

Que réserve l'avenir au bourbon

Le increase du bourbon n’a pas de fin en vue, bien que tous les esprits aient un regain de popularité.

Le tourisme bourbon est en hausse dans le Kentucky, avec un report de 1,four million d'arrêts dans les distilleries prévues en 2019, soit une hausse de 370% par rapport à 2009. Le Kentucky Bourbon Path apparel de nombreux visiteurs du monde entier, avec 1 million de visites l'année dernière. L'City Bourbon Path de Louisville est un autre tirage au type, tout comme la tournée artisanale du Kentucky Bourbon Path, où les distilleries ont accueilli 340 000 visites en 2018.

Buffalo Hint a accueilli 225 000 visiteurs l’année dernière et ce nombre ne cesse de croître. La distillerie, la boutique de cadeaux et le centre d'accueil des visiteurs sont en cours d'agrandissement, de même que les installations d'entreposage et de mise en bouteilles. À Wild Turkey, un centre d'accueil des visiteurs a ouvert ses portes en 1998 et ne compte qu'environ 1 000 personnes par an. Wild Turkey apparel désormais près de 100 000 visiteurs chaque année.

Et il existe un grand potentiel de croissance sur les marchés internationaux, automobile bourbon trouve de plus en plus de followers dans le monde.

"Je pense que nous nous attendons tous à ce que les marchés internationaux s'ouvrent en Inde, en Chine et en Amérique du Sud. Et si dans l'un de ces pays, leurs habitudes de consommation changent un peu du scotch au bourbon, nous n'avons même pas Dans le Kentucky ou ailleurs, il y a suffisamment de repos pour nourrir cette demande. Ainsi, même si nous produisons beaucoup, même si nous changeons d'un ou deux factors de pourcentage, nous ne sommes même pas près d'en avoir assez ", a déclaré Mandell.

Le tirage au type est en partie parce que les gens aiment faire l'expérience d'un câlin dans le Kentucky. Et ce n'est pas le style de câlin que vous recevez de votre mère. Au lieu de cela, c'est la sensation de chaleur que vous ressentez dans le haut du corps après avoir siroté du bourbon. Et heureusement pour les distilleries du Kentucky, c'est un sentiment que les gens du monde entier apprécient et continueront de désirer ardemment pendant encore des décennies, voire des siècles.

Crédit picture pour l'picture du héros: Derek Poore / TechRepublic


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