Lets face it. There are many very important decisions to make when you start a new business. Making the right decision on an internet advertising company will determine the success or failure of your online advertising campaign. Before you choose your web design company and decide on how you are going to advertise your business online, here are some essential tips on how to choose the right company.
Will You Own Website?
Many people assume that because they choose an internet advertising company to design a website, that they own the website. Unfortunately, in many cases this is not true. In some cases companies will only offer ownership of only the domain name. Others will offer partial ownership, meaning that you wouldn’t have exclusive ownership of the design. These business owners are disappointed to find that other businesses around the country have an exact copy of their website. Be sure to ask you company if you are getting a custom website design, and if you have exclusive rights to the site.
How Does Their Website Rank?
If a company is offering to design and promote your website, you should consider if you like that companies marketing efforts. The most important factor to look for is if they are ranking on Google for their business name. To find out if this is the case, simply go to Google and search for the name. If the company that you are considering to advertise your business is not on the first page, do not allow them to build your website. Google is the best at ranking a website for the name of the business. If an internet advertising company doesn’t rank for their own name it is likely that they won’t be able to help you rank for your business and related keywords. If you are competing in a more competitive market, search for their keywords in their city. If this is a SEO company, search for SEO advertising and their city. For example, if the company is located in Atlanta, GA search for “SEO advertising Atlanta”.
Are Previous Clients Performing Well?
When you are looking to hire a new employee, you require 3 references from previous employers. Requesting references for your internet advertising company is just as important. While a company is doing their presentation with websites they have designed take notes. Write down the name of the business and consider keywords for their business. Do a search for these businesses on Google for their name and keywords in their city as you did for the company.
Can You Add Content At Anytime?
Being able to add content to your website is very important in the competitive market of online advertising. There are questions that your customers ask you every day that may be the information that a potential customer needs to know to make a buying decision. When you get a question like this from your customers, you should be able to easily add an article to your website. Content Management Systems like Joomla, WordPress, and Drupal make it very easy to add content at any time.
Definite time for completion of project?
Depending on how many features are in your website design will determine how long it will take to complete your site. An experienced internet marketing company will be able to take all of these features into consideration and give a timeline for design. Ask for a timeline on completion of design, as well as, possible lead generation.
Choosing the right website design and internet advertising company is a very important, and can be very challenging. Hopefully these tips will put you one step closer to the right website design for your business.