Freelance Web Designing

Why I chose Web Designing as a Freelancer.


About a year ago I lost my permanent Job as a senior manager in the Automotive industry. When I left the company I was confident that I knew exactly what I was doing from that day onwards. I always had a passion for anything that involved the Web or Technology. Now after years of jumping from one unsatisfactory career path to another I was finally going to do what I Loved! I was going to conquer the Web and spend my days in front of my laptop achieving this, while still enjoying the freedom of spending time with my family.

Everything I know about design and tech is self-taught, but passion guided me to finally do what needed to be done. Web design is a very unique profession. Unlike other career choices, a web designer doesn’t really need any formal training. The very nature of the internet and the myriad of advanced software available, itself makes it easier to become a self-taught guru of design.

There’s a sense of achievement and freedom that comes from being self-taught. And, I think that we creative/techy types enjoy freedom. The freedom to create what we want, work the hours we want, listen to the music we want and earn money the way we want is important to us.

What’s freelancing, you ask?

What Freelancing is to me:

Working on my own, with no boss peering over your shoulder.
Starting my day in my pajamas, if I so desire.
Taking an early lunch to catch an episode of “Game of Thrones” (at least, that’s what I do).
Heading out for a nice walk when things get a bit hectic.
Playing games when things are slow.
Listening to your favorite song at full blast while having fun in Photoshop.

Sounds pretty good, doesn’t it? But you also have to factor in the negatives:

Fielding emergency client requests at all hours of the night.
Keeping track of billing, payments, earnings & expenses.
Instead of having one boss peering over your shoulder, now there are dozens of clients (aka bosses) calling and emailing to check the progress of their projects.

So, no, freelancing isn’t all what I thought it would be. It is work. Sometimes, hard work. Like when you don’t have a fellow team member to pass along the difficult stuff to. Or when you receive an irate phone call from a client whose project has gotten lost in the pile of tasks you need to attend to.

Becoming a freelancer means that you’ll sign up for all of the above, and more.

Why I Became a Freelancer?

The question of why I became a freelancer may be different for everyone else who consider doing this. Some people may want to simply work from home. Others may see earnings potential. Whatever your reason, you need to make sure that it is the right reason for you. After all, it can be quite a risk. Especially if you’re quitting your “day job” to strike out on your own.

Being a freelance web designer will change your life. From the moment you declare yourself open for business, you are the key to the entire operation. You’ll make all the important decisions, such as how much to charge for a project and what the theme of your office decor will be.

Family Time

One of my greatest joys since starting my freelance career has been the extra time I’ve been able to spend with my family. Because I work at home, I get to spend extra time with my two sons and daughter. It’s truly a priceless benefit that I wouldn’t want to miss out on.

While it can be tough to strike a balance with kids, (“Daddy is home, but is working right now and can’t play”), the opportunity you have to watch them grow up is worth the effort.

Working at home gives you the flexibility to take the kids to school and be there when they get home. It’s much easier to get to school plays and sports practices. This is definitely a perk for parents.

The Lowdown

Becoming a freelancer can be very rewarding, if you’re doing it for the right reasons.
What freelancing means to me?
A change in lifestyle for the better
More time with the ones I love.
A responsibility to balance all aspects of my business.


How to Select the Best Logo Designing Company

Are you looking for a logo for your company?

Logos can be quite tricky at times; no matter how many efforts you put in making one all by yourself, there are times when you end up in frustration. The reason is simple – you are not a professional designer; it is not as easy as it seems. After all, you can’t have a design representing your company, just by drawing a few lines or having a curvy alphabet.

This is exactly where professionals come into the picture. If you want to have the best picture, word or design to represent your business, you must search for the best company for your needs. Here are some of the tips that you need to remember to get the most wonderful designer for yourself:

· Check the experience of the company: If a company has been recommended to you, the first thing that you need to do is check its experience. If it has served a lot of clients in the past, it can give the best services to you, as well.

· Find out for how long has the company been in the market: You need to find out if the organization has been in the industry at least for a few years; the sustainability represents its experience.

· Learn about the designers: You need to learn about all the people working for the company because those are the people, who would do this special work for you.

· Find out if the company has a team or just a single designer working under its roofs: You must find out if the designing company has just one person working or if there is an entire team behind the name.

· Learn about the popularity of the designers: You need to find out if the designers are good enough to work for you or not. Visit the website of the company and read as much as you can about the people working under it and their skills as well.

· Check the reviews given to the services of the company: You can trust a company that has the most maximum positive reviews from its clients. You can either read the feedback on the website or talk to different individuals on various online forums.

· Check the earlier works of the designers: To get an idea about the company’s designers, you can also go through their earlier works. Request the company to send its portfolio to you, so that you can find out if it has what you need and expect.

· Have a word with your expert friends: Talking to your friends, who have hired logo designers in the past, really helps.


How To Design And Create Attractive Banner Ads

Having a website is not enough. Having a feature-rich website too won’t help beyond a point. More than a website, you will need to market your business properly. You need to advertise your products and services on the internet. You need to reach to the target audience. And you need to interact with customers on a regular basis. Any gain to your business is only possible when it engages with its target audience. In a way, your marketing efforts should be directed towards catching the attention of the target audience. This is how you can grow the base of the business.

So, what is the easiest way to catch the attention of your target audience? More so, how to deliver to the audience a stream of engaging and interactive content to keep them hooked and then convert them into prospects? Well, it all boils down to how well you advertise, promote and market your business and its element across channels on the internet. Since there are many methods and tools for marketing, you need find the one that suits your needs and budget perfectly. Keeping all this in mind, you should go ahead with banner advertising to realize your marketing goals in an effective manner.

You should however understand that any success with this from of advertising will depend entirely on the kind of banner ads created. Which means, only attractive and eye-catching banner ads will serve the purpose for your business as such ads can catch the attention of the target audience. Your banner ads should be designed or created in a way to look better than those from competitors. Only then can you expect them to stir imaginations of users on the internet. If they are substandard and unimaginative, they will never be able to serve the purpose in the first place, let alone bring any benefits.

You will however need a team of graphic or web designers to help create banner ads of quality. But maintaining this kind of team means you will need a good budget, which is not the case with you. So, what are the options then? You should then search the market and look to find tools that will help in the cause of creating attractive banners. So, such tools exist in the market? Yes, they do, and a growing number of businesses across industry verticals are in fact leveraging them to realize their advertising goals. So, you should search the market carefully to get top products only.

In case if you found such tools, it would then become extremely easy to design beautiful and striking banner ads. Such tool can help to get multiple designs even without investing anything or without having a team of designers. With multiple designs to have, you can then leave the rest and select the one that fits the needs perfectly. A great deal of time and resources would be saved if you found a quality tool in the market. In a sense, you need to find a tool that has all those features needed for banner designing.

In case if you found some high-quality banner designing software, it would then become easy to create awesome design for your banner ads. You should however look to get only those tools that are responsive and that are compatible with all major browsers. More so, it’d make a great sense if you selected a tool that promises compatibility across all devices and screen sizes. Mores so, your tool should allow the freedom and feature of adding text, archers effects, images, clip art and shapes so that top-quality banner ads can be created with effortless ease.


Web Design Tips for Small Businesses

Visitors should be able to contact you, so make sure that your phone number is displayed clearly on top and bottom of all pages. Add your email address, and if possible, your place of business in the footer, at the bottom bar of each page. Create a page with all your contact information, including a map, direction, operating hours, and leave a portion in which visitors can fill out their personal information.

Make Your Brand Look Professional and Consistent

Animated graphics and smiley faces should be used in your emails to friends instead of your website, since the latter should look professional to reflect your brand. It is best to choose the same colors as your logo. Use one or two font sizes consistently throughout the site. Graphics and photos should also look professional and complement one another. When in doubt, make it simple.

Simplify Navigation on Your Site

Make navigation buttons/tabs consistent on all pages. As earlier mentioned, facilitate navigation by means of the F-shaped reading pattern with the use of links, buttons or tabs positioned on the top or left part of the page. In addition, you should:

Limit primary navigation up to eight tabs, with five being the ideal number.

Make sure clickable elements are consistent when in comes to font, size and style.

Add a header and footer on every page for information and key links.

Include a progress tracker, or a so-called Breadcrumb, near the top of every page. It should look like “Home> Catalog> Product #1”, making it simple for visitors to backtrack.

Place Important Information “Above the Fold”

In a newspaper, the top stories can be seen on the first half of the page, referred to as “above the fold”, which is also applicable to your website. A recent Nielsen report reveals that 80% of visitors will not go over the entire page of a site therefore the most important information should be found close to the top.

Put the business name and the logo in a noticeable spot.

Use a powerful headline/tagline to highlight the things you do.

Add special offers to attract more visitors.

Outline your services/products with the help of visuals and menu bar.

Visitors should know what to do once they land on your homepage, which is the “call-to-action”, so you need to include your contact details, a form to be filled out and perhaps an option to download info. Remember that while “above the fold” is a moving target because of the increasing use of mobile devices, it is still essential in web design.

Make Sure Your Site Loads Fast

When your site takes too long to load, like more than 3 seconds, visitors will leave and instead navigate to your competitor. To make sure that your site loads fast, keep the size of images smaller, but with good quality, and limit the amount of photos, videos, videos, as well as social media sharing buttons.

Build Trust and Credibility

Your website should be a tool by which potential customers get to know more about your products/services. To look more credible, your site should include what you offer, feedback from customers, links to articles about your business, any awards received and logos of organizations in which you are a member – like the Chamber of Commerce.


Useful Website Designing Tools

To give a kick-start to your online business, you need a well-designed and professional looking website that helps you to stand apart from the crowd. While designing it, there are so many things you need to consider like content, designing, SEO and so on. All these things require a lot of time and efforts to give the right direction to your efforts. Countless tools are out in the market, which easily fix all such problems, and you should use them all. Have a look below to know about those tools, so, that you can use them in an efficient manner.

Grammarly: One of the important tools which you need while proofreading the content of your website is Grammarly. It makes your proofreading work easier and helps to eliminate writing mistakes. It also shows you how to improve your writing skills. With the help of this, your content is free from silly grammar or punctuation errors and definitely appreciated by its readers.

Google Webmaster’s Mobile Guide: Another important tool every website designer or developer must use is Google Webmaster’s Mobile Guide. It clearly shows how it actually looks on different gadgets, so, that you can make it responsive.

Google Analytics: As a website owner you want to maintain a record of how many visitors come to visit your site. And Google Analytic is the tool that makes your tracking work easier and helps to take your action in the right direction.

Google Webmaster Tool: This is an important tool, which you should try to know about your site status on different search engines. It helps to monitor and index your site status, which in result helps to increase its visibility on different search engines.

ManageWP: One of the highly appreciated tools around the globe is ManageWP. It allows you to update, take a backup, install and manage your site in an easy and effective manner. It’s highly advanced features also allow you to take automatic backup of your website on a timely basis.

Sucuri SiteCheck: To easily detect any error or malware on your site, you need a tool Sucuri SiteCheck. It helps you to know the blacklisting status, out-of-date software and any other website error, so, that one can take proper action to solve them.

All above tools are a must for every designer or developer that save their lot of time and make their work easier. So, what are you waiting for? Use these tools and provide good user-experience to your clients.


What Makes for an Effective Website

Doesn’t it seem easy designing a website? It would if you have done it before and you are not a stranger to what people like. Here is what gives your website a great title.

When people view websites they need to know what they are looking for. Make sure you know where pages go and which menus they should be categorised in. No one wants to go searching for something they could find anywhere else. Planning where you want everything should be done before you launch your page.

Cluttered pages scare people off. It’s not the best thing to see on the internet if everything is a mess and nothing is organised. Cluttered web pages are the same as a person being lost in a crowd of people with no sign saying where you are. Don’t forget that there could be other companies that do the same service as you and if someone is feeling overwhelmed they will leave.

Use colours that don’t hurt the eyes. If you are planning on using the brightest colour possible, don’t. Certain colours, especially bright and bold, people will struggle to see especially if there is writing on top of that colour. This could also overwhelm people. If you are worried that people won’t be attracted to your page then rather have images or bold writing in interesting fonts. Grip the people with content after visual elements.

Update your page with adverts and competitions. It’s better to be known as an active page. That way your clients will be on your website often to see what new events are happening and can spread the word to people they know.

Make sure you use writing that is legible and can be seen. You don’t want an audience struggling to understand what you are saying. They will automatically leave your page to find something else that doesn’t give them a headache. This works the same for the size of the font. Rather have a bigger and longer page of content than a short one that takes double the time to decipher.

Anyone who visits your site is going to judge it based on their first impression. If the visitor doesn’t like what is seen then you already have someone who thinks you don’t have proper service. Grab people with any element that suits your product.

Get straight to the point when describing the pages. If someone is new to your service or product they want to know immediately what you offer. This could either be your slogan or something written in big bold letters on the home page.

If you are struggling to establish what is appropriate for you website be sure to consult a website designer. Getting someone who is trained in designing can help you to understand how the general market reacts to certain elements. This will make for a successful website.

Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.

Our team brings forth a wealth of knowledge in website design, website development, social media management, search engine optimisation and Google advertising.


5 Perennial Web Design Practices

Building a website has never been more important than it is now. The way we interact with businesses in real life has changed; no longer is the physical retail location separate from the online realm – the two now intermingle freely. You’re now judged from all angles, and making sure your online presence is strong matters hugely. So, in the ever-changing world of web design, what are the practices that we think will stand you in good stead for the years to come? Read on to find out our top 10.

1) Responsive design – It’s not brand new, but responsive web design has become absolutely crucial to functional and beautiful websites. It means your ‘site works across all screen sizes natively, and means your website is ready for customers, whichever device they use.

2) Unified branding – Your branding is your businesses calling card, but so many of us neglect it when online. It began in the 90s as simple websites popped up to give directions to a physical location, but there’s no excuse for it today. Think of your website as an extension of your brand. If it doesn’t convey exactly what your business is about, it isn’t doing a good enough job.

3) Careful use of typography – Everyone’s got their own taste when it comes to fonts, but they should be used carefully and sparingly. Thanks to advances in web fonts and the introduction of @font-face, it’s possible to store fonts as a resource on your website, so they can be displayed on any screen. That’s led to an explosion of unique typography choices across the Internet, but that doesn’t mean you should go crazy. Typography plays an important role in the way we read online, so ensuring legibility and brand cohesion is utterly essential.

4) Controlled simplification – One of the most common issues we come up against is that many websites are designed to give as much information as possible right from the get go. The issue with trying to emphasis everything your customer might need is that ultimately, nothing is emphasises. Instead, consider that less is more and that with a well laid out website, your customers will find the information they need.

5) Don’t forget your purpose – As beautiful as you might want to make your website, it’s important to remember its purpose. If you’re an e-commerce store, you should emphasise on the sale. If you’re an information resource, you should make those resources easy to find, sort and read. The list goes on, but the point remains the same – focus on what you do, and do it well.

Hoxton are a leading web design agency, based in London and Kent. They’re dedicated to bringing stunning and complete design solutions for businesses large and small. Their Hoxton web design is class leading, and when paired with their logo design, social media management and SEO services, they present a stunning option for businesses of all description.


Tips To Simplify Your Web Design

Web Designing is an art, which requires an innovative mind, which has the capability to think out of the box and lots of technical knowledge. A website is working as a mirror that reflects your business objectives to your customers and pulls them to visit your site and get connected with you. You should design it in a way, so, that it can answer all the questions of its visitors and clarify your objective to them.

It’s because a complicated design may confuse them and if they get frustrated, then they don’t even spend a single moment on your website, which affects your business. Don’t worry, for this, you don’t need to climb a mountain; here are some tips that help to simplify your web design, which you should follow. Take a look at those tips.

Focus On Essential Elements: One important thing every design should keep in mind while creating a website is that they need only to focus on essential elements. It means that you need to understand that web designing is more than just good design. So, you should only concentrate on the elements, which are essential for your business rather than focusing on other things.

Reduce Number Of Web Pages: Another way to simplify your design is by reducing the number of pages on your website. It helps to boost the loading time of your webpage. So many pages may confuse your visitor and simple design with minimum pages may encourage them to visit all pages, which helps to boost the ranking of your website.

Limit Your Color Scheme: To simplify your web design, you should give some time to yourself and choose a color that matches your objective and look appealing, which attract your customer rather than distracting them.

Browser Compatibility: Last but not the least, of course, to simplify your web design, you should check its browser compatibility. You should check your website work on different responsive gadgets or not. If it is not working on different devices, so, you should make it mobile-friendly before launching it.

All of the above tips will help you to simply your web design and helps to provide a pleasant experience to its visitors. A web designer must follow all above tips, which satisfy not only your clients but also meet their visitors demand. Your website helps to generate leads for your business, so, don’t take it lightly and be professional when it comes to designing and developing it.


Make Your Site Builder Count With the Right Features

You want to set up a website and you’re at your wit’s end not knowing where to get started. There’s the coding, designing and hosting to be done. Now, if you are not a professional, you are likely to have a tough time wading through all the technicalities. Thankfully, there are dozens of site builders out there to give you hand. They make it as easy as select, customize, preview and load.

But not all site builders measure the same. There are some that earn their brownie points for the right blend of features they offer. That’s what makes website building a real cakewalk. If you are currently scouring the web for a site builder, here’s a list of features to look for.

Ease of Use –

It is by far the most important. When talking about the ease of use, it includes creating the website as well as maintaining it. It should involve a minimum learning curve. The site builder should be designed for both beginners and advanced users alike. Opt for an interactive user interface with step-by-step instructions. If you need to, test the site before you pay for it.

Customization –

Site builder software are as adept at building professional-looking websites as by trained website designers. However, it is possible only if you have the ability to customize. Else, there will be a dozen sites running the same template, and that might cause a few branding issues.

There should be an extensive gallery of prebuilt templates and quality images enabling you to create elegant and visually appealing websites. Look for a site builder that allows you to change color scheme and font styles, customize background settings, add, remove or reposition elements (images, logos and graphical features), spacing and margins. The bottom line is that you should be able to personalize the template and the layout to meet your needs, functionally and aesthetically.

The number of features you have access might depend on the plan you have opted for.

Add-ons –

You can enroll for a few extra features at an added cost. Some of them include:

· E-stores with fully integrated inventory and sales management systems.

· Adding eCommerce payment options

· Free plan for blogs

· Adding RSS feeds and message boards

· Contact forms

· Website tracking services

· Syncing with autoresponders

Scalability –

This is for when your business grows. Not all website builders allow you to export the code or migrate to another platform or let a developer takeover. If yours does, there is nothing like it.

Hosting –

The website needs to be hosted after it is created. Hosting can be free or paid. You generally have to pay for a custom domain name. Free domain names are never good if the website is a business website. When choosing hosting consider the amount of space allotted to you (affects load speed) and bandwidth.

Responsiveness –

In an age of smartphones, it is necessary that your website be optimized for mobile screens and not just computer layouts. Sites that are not take very long to load, and it is a major put off.

Cost –

One of the main reasons people choose a site builder over a professional website designer is cost. There are free and paid platforms. The free variants are limited in their when it comes to feature and level of customization. You will require an upgrade to a premium plan. There are a lot of low cost site builders that offer you good features at a cost that is affordable to you. Compare price with features.

To conclude, the best site builder is not necessarily the priciest one with high-end features. It just needs to have the necessary features to do the job it is designed for.

Basekit is the right place to start building your website. It’s simple, powerful and no-nonsense interface lets you create a website that’s optimized for phones, tablets and big screens. Getting started with Basekit does not require any technical knowledge. The feature rich application can help you create robust, good-looking websites. also provides a free plan for blogs. So don’t delay any further. Choose the perfect Basekitpackage for you and create a website that speaks you.

How to Choose The Best Web Designing Services

Nobody can deny the fact that websites are influencing the prospect of the business in today’s world considerably. However, you cannot achieve full benefits of a website unless the same is attractive and effective. Not everybody can design and develop such good sites and you need to take the help of a professional to get it done. When you start your searching for a professional web designer, you may come across with many companies claiming to deliver better products. You certainly will end up in confusion over whom to assign the job. You will have to take many things in consideration while assigning the job to a service provider.

• PSD conversion: – The design files will be created in PSD formats usually and it needs to get converted to HTML/ XHTML/HTML5 to create a website. This conversion is a crucial job which may makes or mars the quality of the website as a whole. The professional web developer can convert the PSD file to HTML/XHTML without losing the original charm of the design. A web developer should guarantee pixel perfect design while performing PSD to HTML conversion.

• Along with pixel perfect designing, perfect coding is necessary to make the website more search engine friendly and to enable a fast loading. The web designing service provider should have enough experience and expertise to do the work perfectly.

• PHP programming, UI development, module development etc are other crucial areas where the web development company should be able to provide the best result and should give guarantee that the entire work is as per the quality norms put forth by various international organizations such as W3C.

Now you may feel that it is a bit difficult to identify the right service provider for your website. There is nothing to worry. You can select the right company by following a few steps mentioned below.

• The web development company might have mentioned about their portfolio on their official website. Try to find out the websites developed by them earlier and assess the quality of the same. Assess the unique features they have provided in each of those websites.

• If you can inquire with any of their existing clients, that will be even better.

• Try to have long discussions with the service provider about your exact requirements and find out how fast they understand your needs. When they can follow you easily, you will not have any communication problems in the future. Proper communication is necessary to get the best outcome.

• Inquire about the technical abilities of the service provider and about the technology and the equipment they use. It will be better to go with those who use the latest technology and sophisticated equipment to have better results.

• Ask them clearly about the technical support they are providing.

• Find out whether they have any pay-back policy. Only those with full confidence on their ability can offer to pay back the entire amount if the client is not satisfied with their work.

• Certainly the price is a criterion, but should not give much importance to that as the best things will always be costly.

About iPlains: iPlains provides complete IT solutions for all kinds of business. iPlains has vast expertise in web development services, eCommerce website development, CMS website development, web designing services, logo designing services, seo, smo, ppc and many more.