Freelance Web Designing

Why I chose Web Designing as a Freelancer.

Freelancer

About a year ago I lost my permanent Job as a senior manager in the Automotive industry. When I left the company I was confident that I knew exactly what I was doing from that day onwards. I always had a passion for anything that involved the Web or Technology. Now after years of jumping from one unsatisfactory career path to another I was finally going to do what I Loved! I was going to conquer the Web and spend my days in front of my laptop achieving this, while still enjoying the freedom of spending time with my family.

Everything I know about design and tech is self-taught, but passion guided me to finally do what needed to be done. Web design is a very unique profession. Unlike other career choices, a web designer doesn’t really need any formal training. The very nature of the internet and the myriad of advanced software available, itself makes it easier to become a self-taught guru of design.

There’s a sense of achievement and freedom that comes from being self-taught. And, I think that we creative/techy types enjoy freedom. The freedom to create what we want, work the hours we want, listen to the music we want and earn money the way we want is important to us.

What’s freelancing, you ask?

What Freelancing is to me:

Working on my own, with no boss peering over your shoulder.
Starting my day in my pajamas, if I so desire.
Taking an early lunch to catch an episode of “Game of Thrones” (at least, that’s what I do).
Heading out for a nice walk when things get a bit hectic.
Playing games when things are slow.
Listening to your favorite song at full blast while having fun in Photoshop.

Sounds pretty good, doesn’t it? But you also have to factor in the negatives:

Fielding emergency client requests at all hours of the night.
Keeping track of billing, payments, earnings & expenses.
Instead of having one boss peering over your shoulder, now there are dozens of clients (aka bosses) calling and emailing to check the progress of their projects.

So, no, freelancing isn’t all what I thought it would be. It is work. Sometimes, hard work. Like when you don’t have a fellow team member to pass along the difficult stuff to. Or when you receive an irate phone call from a client whose project has gotten lost in the pile of tasks you need to attend to.

Becoming a freelancer means that you’ll sign up for all of the above, and more.

Why I Became a Freelancer?

The question of why I became a freelancer may be different for everyone else who consider doing this. Some people may want to simply work from home. Others may see earnings potential. Whatever your reason, you need to make sure that it is the right reason for you. After all, it can be quite a risk. Especially if you’re quitting your “day job” to strike out on your own.

Being a freelance web designer will change your life. From the moment you declare yourself open for business, you are the key to the entire operation. You’ll make all the important decisions, such as how much to charge for a project and what the theme of your office decor will be.

Family Time

One of my greatest joys since starting my freelance career has been the extra time I’ve been able to spend with my family. Because I work at home, I get to spend extra time with my two sons and daughter. It’s truly a priceless benefit that I wouldn’t want to miss out on.

While it can be tough to strike a balance with kids, (“Daddy is home, but is working right now and can’t play”), the opportunity you have to watch them grow up is worth the effort.

Working at home gives you the flexibility to take the kids to school and be there when they get home. It’s much easier to get to school plays and sports practices. This is definitely a perk for parents.

The Lowdown

Becoming a freelancer can be very rewarding, if you’re doing it for the right reasons.
What freelancing means to me?
A change in lifestyle for the better
More time with the ones I love.
A responsibility to balance all aspects of my business.

 

How to Select the Best Logo Designing Company

Are you looking for a logo for your company?

Logos can be quite tricky at times; no matter how many efforts you put in making one all by yourself, there are times when you end up in frustration. The reason is simple – you are not a professional designer; it is not as easy as it seems. After all, you can’t have a design representing your company, just by drawing a few lines or having a curvy alphabet.

This is exactly where professionals come into the picture. If you want to have the best picture, word or design to represent your business, you must search for the best company for your needs. Here are some of the tips that you need to remember to get the most wonderful designer for yourself:

· Check the experience of the company: If a company has been recommended to you, the first thing that you need to do is check its experience. If it has served a lot of clients in the past, it can give the best services to you, as well.

· Find out for how long has the company been in the market: You need to find out if the organization has been in the industry at least for a few years; the sustainability represents its experience.

· Learn about the designers: You need to learn about all the people working for the company because those are the people, who would do this special work for you.

· Find out if the company has a team or just a single designer working under its roofs: You must find out if the designing company has just one person working or if there is an entire team behind the name.

· Learn about the popularity of the designers: You need to find out if the designers are good enough to work for you or not. Visit the website of the company and read as much as you can about the people working under it and their skills as well.

· Check the reviews given to the services of the company: You can trust a company that has the most maximum positive reviews from its clients. You can either read the feedback on the website or talk to different individuals on various online forums.

· Check the earlier works of the designers: To get an idea about the company’s designers, you can also go through their earlier works. Request the company to send its portfolio to you, so that you can find out if it has what you need and expect.

· Have a word with your expert friends: Talking to your friends, who have hired logo designers in the past, really helps.

 

How To Design And Create Attractive Banner Ads

Having a website is not enough. Having a feature-rich website too won’t help beyond a point. More than a website, you will need to market your business properly. You need to advertise your products and services on the internet. You need to reach to the target audience. And you need to interact with customers on a regular basis. Any gain to your business is only possible when it engages with its target audience. In a way, your marketing efforts should be directed towards catching the attention of the target audience. This is how you can grow the base of the business.

So, what is the easiest way to catch the attention of your target audience? More so, how to deliver to the audience a stream of engaging and interactive content to keep them hooked and then convert them into prospects? Well, it all boils down to how well you advertise, promote and market your business and its element across channels on the internet. Since there are many methods and tools for marketing, you need find the one that suits your needs and budget perfectly. Keeping all this in mind, you should go ahead with banner advertising to realize your marketing goals in an effective manner.

You should however understand that any success with this from of advertising will depend entirely on the kind of banner ads created. Which means, only attractive and eye-catching banner ads will serve the purpose for your business as such ads can catch the attention of the target audience. Your banner ads should be designed or created in a way to look better than those from competitors. Only then can you expect them to stir imaginations of users on the internet. If they are substandard and unimaginative, they will never be able to serve the purpose in the first place, let alone bring any benefits.

You will however need a team of graphic or web designers to help create banner ads of quality. But maintaining this kind of team means you will need a good budget, which is not the case with you. So, what are the options then? You should then search the market and look to find tools that will help in the cause of creating attractive banners. So, such tools exist in the market? Yes, they do, and a growing number of businesses across industry verticals are in fact leveraging them to realize their advertising goals. So, you should search the market carefully to get top products only.

In case if you found such tools, it would then become extremely easy to design beautiful and striking banner ads. Such tool can help to get multiple designs even without investing anything or without having a team of designers. With multiple designs to have, you can then leave the rest and select the one that fits the needs perfectly. A great deal of time and resources would be saved if you found a quality tool in the market. In a sense, you need to find a tool that has all those features needed for banner designing.

In case if you found some high-quality banner designing software, it would then become easy to create awesome design for your banner ads. You should however look to get only those tools that are responsive and that are compatible with all major browsers. More so, it’d make a great sense if you selected a tool that promises compatibility across all devices and screen sizes. Mores so, your tool should allow the freedom and feature of adding text, archers effects, images, clip art and shapes so that top-quality banner ads can be created with effortless ease.

 

Web Design Tips for Small Businesses

Visitors should be able to contact you, so make sure that your phone number is displayed clearly on top and bottom of all pages. Add your email address, and if possible, your place of business in the footer, at the bottom bar of each page. Create a page with all your contact information, including a map, direction, operating hours, and leave a portion in which visitors can fill out their personal information.

Make Your Brand Look Professional and Consistent

Animated graphics and smiley faces should be used in your emails to friends instead of your website, since the latter should look professional to reflect your brand. It is best to choose the same colors as your logo. Use one or two font sizes consistently throughout the site. Graphics and photos should also look professional and complement one another. When in doubt, make it simple.

Simplify Navigation on Your Site

Make navigation buttons/tabs consistent on all pages. As earlier mentioned, facilitate navigation by means of the F-shaped reading pattern with the use of links, buttons or tabs positioned on the top or left part of the page. In addition, you should:

Limit primary navigation up to eight tabs, with five being the ideal number.

Make sure clickable elements are consistent when in comes to font, size and style.

Add a header and footer on every page for information and key links.

Include a progress tracker, or a so-called Breadcrumb, near the top of every page. It should look like “Home> Catalog> Product #1”, making it simple for visitors to backtrack.

Place Important Information “Above the Fold”

In a newspaper, the top stories can be seen on the first half of the page, referred to as “above the fold”, which is also applicable to your website. A recent Nielsen report reveals that 80% of visitors will not go over the entire page of a site therefore the most important information should be found close to the top.

Put the business name and the logo in a noticeable spot.

Use a powerful headline/tagline to highlight the things you do.

Add special offers to attract more visitors.

Outline your services/products with the help of visuals and menu bar.

Visitors should know what to do once they land on your homepage, which is the “call-to-action”, so you need to include your contact details, a form to be filled out and perhaps an option to download info. Remember that while “above the fold” is a moving target because of the increasing use of mobile devices, it is still essential in web design.

Make Sure Your Site Loads Fast

When your site takes too long to load, like more than 3 seconds, visitors will leave and instead navigate to your competitor. To make sure that your site loads fast, keep the size of images smaller, but with good quality, and limit the amount of photos, videos, videos, as well as social media sharing buttons.

Build Trust and Credibility

Your website should be a tool by which potential customers get to know more about your products/services. To look more credible, your site should include what you offer, feedback from customers, links to articles about your business, any awards received and logos of organizations in which you are a member – like the Chamber of Commerce.